Referral leads
Cost a year$18,900
35% of the gross commission on every closing. No ad spend: a referral costs nothing until it closes.
You keep$35,100
What is done for youNothing. You work the lead
Runs intheir system
A buyer & seller lead engine, run for you
Referral leads take a cut of your closing. Agencies take a huge check every month.We take neither.
We build and run a done-for-you AI lead engine in your market: the offer, the ads, the page, the follow-up by text and email, the booked call. One flat fee of $499 a month, or $99 as a Wizley Partner. Either way you keep every dollar of commission and every lead is yours.
01 / What we do
Real estate lead generation, run for you.
Seven things a lead engine needs somebody to do every week. We do all seven.
Set up your ads.
The campaign, the audience and the budget are built in our accounts. Nothing to plug in.
Write, get approved and launch your campaigns.
We write the copy and the creative, put it through Meta's housing review, and turn it on.
Rotate the ads and keep improving the offers.
Tired ads come out, new offers go in, and whatever your market answers gets the budget.
Get you texting from a local number on day one.
Your number is in your market and texts under our carrier registration. Nothing to file.
Host your funnel page and offers.
Your page, your offers and the questions a lead answers sit on our platform, maintained.
Answer every lead in your voice and book the call.
Ryze texts and emails back within the minute, in your words, and books the Video Call.
Fill your CRM.
Every lead, answer, message and booking lands on a row with its pipeline stage.
What you do is show up to the call.
02 / How it works
From a Meta ad to a booked call.
Meta ads for real estate agents, the page they land on, and every step after it. This is the whole path a lead takes.
Your ads run and the lead lands on your page.
They answer five questions before they reach anything else: what they are looking for, when, what help they need, whether they have talked to a lender, and how serious they are.
Ryze texts back within the minute, in your voice.
The message carries your name. Wizley appears once, in that first text, because the carriers require the brand to be there.
The conversation goes on by text and email until they are ready.
It drafts and waits when it is not sure, and it hands the thread back to you the moment a lead turns.
The Video Call books itself on your calendar.
They pick a time you are free and it is on your calendar. Reminders go out 24 hours and 1 hour before it.
After the call, the notes land on the lead.
What was said is on the lead and in their thread, so whatever goes out next already knows about it.
03 / Ryze
Ryze, the AI that follows up for realtors.
An ISA answers your leads for a salary. This is AI follow-up for realtors: your voice, any hour, and part of a subscription.
- Every reply goes out in your voice, under your name.
- It drafts and waits when it is not sure.
- It hands the thread back to you the moment a lead turns.
- It never speaks as itself, and never claims to be a person.
- It books the call.
A drafted reply
Held for you
Ryze wrote a text for you
Maria asked something only you can answer
Maria Would you come down on your commission if we list with you this month?
Happy to talk that through with you, Maria. Let me look at the numbers on your place first and I will come back to you today.
Anything it can settle on its own, your calendar included, it settles. What you charge is yours to say, so it drafted a holding reply and stopped.
04 / The Math
Run your own numbers.
Set these four to whatever you believe. The only figure we control is what we charge, and Wizley is the lowest price of anything that runs your ads and answers your leads.
$500
$10
$9,000
600
Leads a year
6
Deals a year
$54,000
Gross commission a year
Wizley plan
Team leads
Cost a year$27,000
Commonly a 50/50 split on a lead the team hands you. No ad spend.
You keep$27,000
What is done for youSome of it
Runs inthe team's
Agency
Cost a year$36,000
$30,000 a year at $2,500 a month, plus your ad spend
You keep$18,000
What is done for youThe ads
Runs inyour ad account
Lead-gen service
Cost a year$18,000
$12,000 a year at $1,000 a month, plus your ad spend
You keep$36,000
What is done for youAds, follow-up and a CRM, from what they publish
Runs inyour ad account, on a term of 3 months
Wizley Pro
Cost a year$11,988
$5,988 a year, plus your ad spend
You keep$42,012
What is done for youAll of it: the ad account, your local number and its texting registration, your legal pages, your page, your calendar, the ads, the follow-up and the booking
Runs inWizley's ad account, no term, nothing to set up
At these settings, the cheapest year is the Wizley Pro column.
Wizley Partner is $1,188 a year plus ad spend. Same product; you move your licence to eXp alongside Doug and Karrie.
How this is worked out
Across all online sources the average is 0.4% to 1.2%. Meta ad leads run 1% to 2%, and 3% to 5% is top-producer territory. Pick the one you actually believe.
The referral and team columns pay no ad spend. Neither costs anything up front, which is the whole reason agents take them, and charging them for a budget they never spent would rig this comparison in our favor.
The referral column assumes a 35% referral fee, which is what Realtor.com ReadyConnect charges above a $150,000 sale price. Zillow does not publish its rate.
The team column assumes a 50/50 split, which is what team agreements commonly set when the team provides the lead and pays for the marketing.
The agency column uses $2,500 a month, the bottom of what agencies publish for full-funnel work: $2,500 to $5,000 a month, ad spend excluded.
The done-for-you column uses $1,000 a month, the lowest price published by the nearest comparable service, which also publishes a term of 3 months. It runs in the agent's own Meta ad account, which the agent sets up and funds. Ours runs in Wizley's, in your name.
Ad spend goes to Meta under the agency column, the done-for-you column and ours. It is the same budget either way, and we never mark it up.
There are settings where a referral costs you less than we do, and this calculator says so when you are in them.
These are your assumptions, not our promise. Nothing here is a guarantee of results.
05 / Live in 72 hours
Live in 72 hours.
From the day you start to the day your ads are out and leads are coming in.
Day one
We build. Your funnel page, your offers, your calendar, your number and your campaigns.
Day two
The ads go out, and the first leads land on your page.
Your first month
starts the day your ads can run, not the day you paid.
What we need from you
- Your licence and brokerage details.
- The market you work.
- A card.
What we do with them
Everything else.
06 / Pricing
Two ways in.
The same product either way. What differs is where your licence is.
Wizley Pro
$499a month
The whole lead engine, run for you, wherever you hang your licence.
- Your ads, written, approved, launched and rotated
- Your funnel page, your offers and your calendar
- Ryze on every lead, by text and email, in your voice
- Your CRM, pipeline, conversations and bookings
Wizley Partner
$99a month
Through eXp Realty, under Doug and Karrie's sponsorship: you move your licence to eXp with them. Same product, and that is what changes the price.
- Everything in Wizley Pro
- Our team at eXp Realty behind you
- Confirmed once your licence has moved
How joining works
- Start Your ApplicationVisit joinapp.exprealty.com to begin your eXp Realty application.
- Search for Your SponsorEnter doug.smart@expreferral.com and click Search. Select Sheldon "Douglas" Smart as your sponsor.By naming Sheldon "Douglas" Smart as your sponsor, you also gain access to Karrie Hill.
- Complete Your ApplicationFill out the application form and submit. You'll receive a confirmation email from eXp.
- eXp Realty SupportFor application issues, call 833-303-0610 or email expertcare@exprealty.com
Nothing here is a commitment. We go through the economics on the call before anything is decided.
- No setup fee.
- No contract, and no term.
- Your month starts when your ads can run.
- No percentage of your ad spend, and no cut of a deal.
07 / Who built it
Who built it, and where we stand.
Built by an agent who tried every other way of getting leads first.
Doug Smart
Founder. Runs a team at eXp Realty and wrote every line of this platform.
Karrie Hill, JD
Co-founder. eXp Certified Mentor and UC Berkeley Law graduate; she backed Wizley from day one.
I run a team at eXp Realty, and I have bought leads every way there is. Portal leads that take a share of every close. Agencies that do good work at a price only a big team can carry. Do-it-yourself software that still costs real money, takes weeks to set up, and lives inside a bloated CRM. Each one solved a problem and handed me a new one.
So I wrote Wizley to keep the best of each and drop the rest: an agency’s done-for-you work at a subscription price, leads that are yours outright, and a platform built for exactly this rather than a white label with a logo on it. My own team’s leads ran through it before yours will.
Where we stand
- Meta only, on purpose. It is the lowest cost per lead in real estate, so that is where every dollar of your budget goes.
- Ryze texts, emails and books. It does not phone anyone, and it never claims to be a person.
- The numbers come from our own team’s account first, then from yours. We do not quote a figure we have not earned.
08 / Questions
Questions agents actually ask.
The ones that come up on every call, answered the way we answer them on the call.
How fast can I start?
Under 72 hours from the day you pay to the day your ads are out. Day one is the build: your page, your offers, your calendar, your number and your campaigns, and your texting runs from that first day. Day two the ads go out and leads start landing. Your first month starts the day your ads can run, not the day you paid.
What do you need from me?
Your licence and brokerage details, the market you work, and a card. That is the whole list. Everything after it is ours to do.
Whose ads are they?
Wizley runs them, from our own accounts, and they carry your name and your face. You are not opening an ad account, building a Page or setting up a billing profile, and every lead they bring is yours.
What if a lead texts at two in the morning?
Ryze texts back within the minute, in your voice, at any hour. Where the right answer depends on something only you know, it drafts the reply and waits for you instead of guessing.
Do I need to be at eXp?
Not on Wizley Pro. You stay exactly where you are and nothing about the product changes. The Wizley Partner price is the only thing tied to a brokerage.
Why is the Wizley Partner price so low when some sponsors are free?
Wizley Partner runs through eXp Realty, under Doug and Karrie's sponsorship: you move your licence to eXp with them. Same product, and that is what changes the price. We are paid on the eXp relationship, and we would rather you weigh that with your eyes open than find it out later. A free sponsor puts a name in a field; we tell you exactly where our side of it comes from.
How do I know a platform is real and not a white-label with a logo on it?
Ask who wrote it. We wrote this: the funnel, the CRM, the follow-up engine, the ad rotation and Ryze. A white-label is a snapshot somebody licensed, which is why the last three you were shown all worked the same way.
Can I cancel?
Any month. There is no term and no contract. Cancel and the ads stop, your workspace goes quiet, and nothing further is charged.
What happens to my leads and my number if I leave?
The leads, their answers and their whole history are yours, and they export with you. The number stays registered to us, and we forward it to you for thirty days.
Does Ryze ever pretend to be me?
It writes as you, because it is your business and your name on the message. It never claims to be a person and it never says it is something it is not. Wizley appears once, in the first text, because the carriers require the brand to be there.
09 / Start
One flat fee. Every lead yours.
We run the ads, host the page, answer every lead in your name and book the call. Live in 72 hours, no contract, no cut of any deal.