Lead generation for realtors, run for you
We run Facebook and Instagram ads in your zone, the 15-mile area around where you work. Ryze, our AI assistant, texts every lead within the minute, under your name, and keeps going by text and email until the call is on your calendar. Month to month, and never a cut of your commission.
01 / What we do
Eight things a lead engine needs somebody to do every week. We do all eight.
Run the ads in your zone.
Facebook and Instagram housing ads, built, approved and tuned by us, running in your zone from Wizley's Facebook Page. You never open an ad account.
Write, get approved and launch the offers.
Home value estimates, listing alerts and the rest. We write them, put them through Facebook's review for housing ads, and turn them on.
Send each lead to one agent only.
If other agents share your zone, you get leads in proportion to your budget. A lead is never shared, and never sold twice.
Get you texting from a local number on day one.
Your number is in your market and texts under our carrier registration. Nothing to file.
Host the offer pages a lead lands on.
The offers and the questions a lead answers sit on our platform, maintained.
Text every lead within the minute, under your name, and book the call.
Ryze texts and emails back within the minute, under your name, and books the call on your calendar.
Keep your contact list (CRM).
Built in: every lead with where they stand, from new to booked to closed. Nothing to buy or connect.
Show you where every dollar went.
A daily statement: what your budget bought, and every lead you got.
What you do is show up to the call.
02 / How it works
Here is the path a lead takes, from the ad we run in your zone to a call on your calendar.
You choose your zone, drop your pin, set your budget.
Your zone is the area around where you work. Drop your pin where you are, say how far you will go, and set what you put in each day. Each zone can only take so much ad money before leads get expensive; your app shows the room left as a plain number.
Your budget runs inside a campaign that is already trained.
Your budget is your share of the ads Wizley runs in your zone. Each lead goes to one agent only. If other agents share your zone, you get leads in proportion to your budget. The campaign is already tuned before you arrive, so your dollars buy leads at a tuned campaign's cost from day one.
Our offers bring in buyers and sellers.
Home value estimates, listing alerts and other offers run as Facebook and Instagram ads from Wizley's Facebook Page. A lead answers a few questions about what they want and where.
Each lead goes to one agent only.
The moment the form is sent, the lead goes to the agent closest to it who is furthest behind their budget share. It is never shared, and it is never sold twice.
The lead meets you, by name.
The thank-you screen names you and your brokerage, and within the minute Ryze texts them, under your name, and keeps going by text and email until they book a call on your calendar. Every home they then see comes from your own MLS access.
Every morning, a statement.
What your budget bought, and every lead you got: when it came in, which ad it came from, when it reached your app and when you answered.
03 / Ryze
An ISA (a person teams pay to call and text their leads) answers your leads for a salary. This is AI follow-up for realtors: under your name, any hour, and part of a subscription.
The first text a lead gets
Word for wordTo Maria, who asked for Dana's Austin price-drop watchlist
Hi Maria, this is Dana. I got your request for my Austin price-drop watchlist and I have your answers in front of me. I'll follow up by email. Some of my follow-up is sent automatically. Reply STOP to opt out.
Sample names; the words are the real ones. It goes out from your local texting number, in your name.
A drafted reply
Held for you
Ryze wrote a text for you
Maria asked something only you can answer
Maria Would you come down on your commission if we list with you this month?
Happy to talk that through with you, Maria. Let me look at the numbers on your place first and I will come back to you today.
04 / Your own AI
Optional: if you already pay for Claude or ChatGPT, connect Wizley to it and put it to work on your own business. Nothing else needs it.
Works withClaudeChatGPT
Connect it in a minute.
Add Wizley in Claude or ChatGPT the way you add anything else, then sign in with the account you already have.
Ask it about your leads, your ads, your day.
Who came in overnight, who is waiting on a reply, what your ads cost this week, what tomorrow looks like.
It can act, not only answer.
It can write back to a lead or finish your setup for you, on your own plan, through the same rules you would click through yourself.
Where the line is
Ryze still texts your leads back at any hour, on its own. This is for what you do when you are at the keyboard.
05 / Live in 72 hours
From the day you start to the day leads are coming to you. Joining a zone that is already running, your ads carry your budget the same day.
Day one
We set you up. Your zone, your pin, your calendar and your number.
Day two
Your budget goes live in your zone, and leads start coming to you.
What you pay when
Today, the $50 setup. The day your ads go live, your first month and your first ad budget.
What we need from you
For your MLS we write the request your board needs from you, in your name, and you send it. Nothing extra to buy.
Every city is open. Not on the map yet? Open your city: it costs nothing extra and goes live in the same 72 hours.
What we do with them
Everything else.
06 / The Math
Set these four to whatever you believe. The only figure we control is what we charge.
A campaign runs at full efficiency once it brings in about 50 leads a week. One agent's budget rarely gets there, which is why do-it-yourself lead ads and small agencies struggle. Buying into a campaign that is already there, your budget buys leads at a trained campaign's cost.
Starts at $10, inside the $5 to $30 Facebook and Instagram leads commonly cost. No Wizley zone has results yet.
730
Leads a year
7
Deals a year
$63,000
Gross commission a year
You keep, most first
Cost a year$22,050
Zillow-style programs take up to 40% of the commission at closing; this column assumes 35%. No ad spend: a referral costs nothing until it closes.
You keep$40,950
Cut of your commissionup to 40% at closing
Monthly billBest on this row. None
Contract termNot applicable
Ad account you set upNot applicable
Who answers the leadYou do
Who books the callYou do
Cost a year$31,500
Commonly a 50/50 split on a lead the team hands you. No ad spend.
You keep$31,500
Cut of your commission50/50 on the deal
Monthly billBest on this row. None
Contract termNot applicable
Ad account you set upNot applicable
Who answers the leadUsually you
Who books the callUsually you
Cost a year$37,300
$30,000 a year at $2,500 a month, plus your ad spend
You keep$25,700
Cut of your commissionBest on this row. None
Monthly billFrom $2,500 a month
Contract termCommonly 3 to 12 months
Ad account you set upYours, you open and fund it
Who answers the leadYou do. They run the ads
Who books the callYou, or a paid add-on
Cost a year$10,888
A lead platform such as CINC, Real Geeks, Sierra, kvCORE or Ylopo, $299 to $1,800 a month, plus your ad spend in a campaign of your own, at about 30% more per lead: one agent's campaign rarely gets enough leads to finish tuning.
You keep$43,112
Cut of your commissionBest on this row. None
Monthly billFrom $299 a month
Contract termDepends on the platform
Ad account you set upYours, you open and fund it
Who answers the leadYou do
Who books the callYou do
Fewer leads for the same budget (about 30% more per lead), so fewer deals. That is why its You keep is lower than its cost alone explains.
Cost a year$14,068
$5,988 a year, plus $50 once, and your ad spend with 10 percent on top
You keep$48,932
Cut of your commissionBest on this row. None
Monthly bill$499 a month
Contract termBest on this row. None
Ad account you set upBest on this row. None. Ours, in your name
Who answers the leadBest on this row. We do, by text and email
Who books the callBest on this row. We do, on your calendar
At these settings, you keep the most with the Wizley Pro column.
Wizley Partner is $1,188 a year plus ad spend. See the two ways in below.
Across all online sources the average is 0.4% to 1.2%. Leads from social ads run 1% to 2%, agents who buy leads commonly report 1 to 3%, and 3% to 5% is top-producer territory. Pick the one you actually believe.
The referral and team columns pay no ad spend. Neither costs anything up front, which is the whole reason agents take them, and charging them for a budget they never spent would rig this comparison in our favor.
The referral column assumes 35% of the gross commission. Zillow-style programs take up to 40% of your commission at closing, and 35% sits inside every published or reported range, below the top of each.
The team column assumes a 50/50 split, which is what team agreements commonly set when the team provides the lead and pays for the marketing.
The agency column uses $2,500 a month, the bottom of what agencies publish for full-funnel work: $2,500 to $5,000 a month, ad spend excluded.
The agency column's term is 3 to 12 months, which is what marketing agencies publish generally; every one we read that names a figure sets six or twelve months and charges to leave early. Agencies publish that they run the marketing, not that they answer the lead: where answering and booking exist at all they are a separate paid add-on.
Teams publish no standard term, so the team column reads not applicable rather than claiming an advantage. What a team agreement settles instead is who keeps the leads when you leave, which is not a cost this calculator can price.
The do-it-yourself column on a paid platform uses $299 a month, the bottom of what the lead platforms publish: $299 to $1,800 a month, ad spend extra.
On free tools it uses $20 a month: AI usage and a texting carrier from $10 each, with the video room and the calendar counted at nothing. That is a floor, and it flatters the column.
Ad spend is the same budget under the agency, do-it-yourself and Wizley columns: the daily budget you set, every day of the year. Under the first two it buys a campaign of your own; under ours it buys your share of the campaign we run in your zone, charged to your card with 10 percent on top for running it (7 percent by bank). That fee is in our column and not in theirs, and so is the $50 setup.
Your share of the leads is your share of the zone's spend. Put in a fifth of what the zone spends and you get about a fifth of the leads, closest to you first.
There are settings where a referral costs you less than we do, and this calculator says so when you are in them.
The do-it-yourself column pays about 30% more for every lead than the other ad columns, because one agent's campaign rarely gets enough leads for the ad system to finish tuning it (until it does, its cost per result runs 20 to 50% above a tuned campaign's). That is the only efficiency difference this calculator prices; it never assumes our campaign gets cheaper over time.
These are your assumptions, not our promise. Nothing here is a guarantee of results.
07 / Pricing
The same product either way. What differs is where your license is.
Wizley Pro
$499a month
The whole lead engine, run for you, wherever you hang your license. Your ad budget runs our campaign in your zone.
Wizley Partner
$99a month
You move your license to eXp Realty, join Doug Smart's team, and name Doug Smart as your sponsor.
Your monthly bill
Your monthly bill is your plan price, plus your ad budget, plus 10 percent of your ad budget (7 percent if you pay by bank).
The smallest ad budget is $10 a day. Most agents start at $20 a day. Your ad money is only used on days your ads actually run.
Example: Wizley Pro at $20 a day, over a 30-day month, is $499 for the plan + $600 of ads + $60 (10 percent of the ads) = $1,159.
What joining The Alliance includes
How to join
Nothing here is a commitment. We go through the economics on the call before anything is decided.
Ad money already spent on your ads is final. Whatever is unspent comes back to you if you leave.
Launch rate: $499 Pro and $99 Partner, locked for as long as you stay, for agents who join on or before January 31, 2027. $549 and $149 after.
08 / Your zone
Every city is open. Here is how a zone works.
The zone
A zone is a 15-mile circle, the smallest area a housing ad can run in.
Your pin
Your pin and your reach. Leads closest to you come to you first.
Room
Each zone can only take so much ad money before leads get expensive. Room is how much it can still take, as a real number. When it is full, it closes to new agents and bigger budgets.
Our first targetsAny other city works too: your zone opens where you are
AtlantaAustinBoiseCharlestonCharlotteDallas Fort WorthDenverGreenvilleHoustonJacksonvilleNashvilleOklahoma CityPhoenixRaleigh-DurhamSacramentoSan AntonioTampa
These are our first targets, and any city works. Not on the map yet? Open your city. It costs nothing extra and goes live in the same 72 hours.
Zoomed in
Example: one zone
Sample
Room is what a zone can still take before its spend limit closes it. Leads inside your reach come to you first.
Leads, split by budget
Each lead goes to one agent only. If other agents share your zone, you get leads in proportion to your budget, and you keep the whole commission. Your zone page shows how many agents share your zone and your share of it.
Results
The first real numbers will be Karrie Hill's test results, expected within a month.
09 / Who built it
Built by an agent who tried every other way of getting leads first.
Doug Smart
Founder. Runs a team at eXp Realty and wrote every line of this platform.
I run a team at eXp Realty, and I have bought leads every way there is. Portal leads that take a share of every close. Agencies that do good work at a price only a big team can carry. Do-it-yourself software that still costs real money, takes weeks to set up, and lives inside a bloated CRM. Each one solved a problem and handed me a new one.
So I wrote Wizley to keep the best of each and drop the rest: an agency’s done-for-you work at a subscription price, leads that are yours outright, and a platform built for exactly this rather than a white label with a logo on it. My own team’s leads ran through it before yours will.
Where we stand
10 / Questions
The ones that come up on every call, answered the way we answer them on the call.
Exclusive. Each lead goes to one agent only. If other agents share your zone, you get leads in proportion to your budget: the moment the form is sent, the lead goes to the agent closest to it who is furthest behind their share of the zone's leads. If you put in $40 a day and another agent nearby puts in $20 a day, you get about two of every three leads. Nobody shares a lead and no lead is sold twice. Your zone page shows how many agents share your zone and your share of it.
Every lead answered one of Wizley's own offers minutes before it reached you, from inside your zone, and your statement shows the ad it came from. Nothing is bought from a list and nothing is resold.
No. Each lead goes to one agent only, and nobody bids for it. Your budget is your share of the ads Wizley runs in your zone. If other agents share your zone, you get leads in proportion to your budget.
Then every lead in your zone comes to you. The campaign starts trained, from what our other campaigns have already learned, and your budget sets how much of it runs in your zone. Every zone has a spend limit, and once it is reached it is closed to new agents.
Ad systems need about 50 leads a week in a campaign before they run at full efficiency. One agent's budget rarely gets there, so do-it-yourself lead ads and small agencies usually pay more for every lead. Ours is already there, and your budget buys leads at that campaign's cost. The thresholds are the ad platforms' own: Meta's campaigns finish tuning themselves at about 50 results a week, and Google's automated bidding asks for about 30 conversions a month.
They are Wizley's own offers, like a home value estimate or listing alerts, run as Facebook and Instagram ads from Wizley's Facebook Page. After the form, the lead meets you by name, and every listing they see comes from your own MLS access.
Each zone can only take so much ad money before leads get expensive. The spend limit is that amount for a month, and room is how much of it is left. When a zone reaches it, no new agent can join and no budget can rise. Room that opens up goes to a queue, in the order people asked. Your app shows your zone's room as a plain number.
A statement each morning: what your budget bought, and every lead you got, with the time it came in, the ad it came from, when it reached your app and when you answered.
No contract. Your monthly bill is your plan price, plus your ad budget, plus 10 percent of your ad budget (7 percent if you pay by bank). The smallest ad budget is $10 a day. Most agents start at $20 a day. Example: Wizley Pro at $20 a day, over a 30-day month, is $499 for the plan + $600 of ads + $60 (10 percent of the ads) = $1,159. There is no fee per lead and never a cut of your commission. Zillow-style programs take up to 40% of your commission at closing; we take none.
Cancel any month, no contract. Ad money already spent is final; the unspent balance comes back to you, and your leads and their history export with you. Every city is open. If yours has no zone yet, you open it: it costs nothing extra and goes live in the same 72 hours.
Ryze does, under your name. Ryze texts back within the minute, at any hour. Where the right answer depends on something only you know, it drafts the reply and waits for you instead of guessing.
No. It follows up under your name, in your own voice, because it is your business on the message. The first text opens "Hi Maria, this is Dana." and says that some of your follow-up is sent automatically; you can read it word for word in the Ryze section above. It never claims to be a person and it never says it is something it is not.
Yes, if you want to. It is optional: nothing else needs it. Connect Wizley to the Claude or ChatGPT account you already pay for, and ask it about your leads, your ads and your day. It can write back to a lead or finish your setup for you, on your own plan. Ryze still texts your leads back at any hour on its own; this one is for what you do when you are at the keyboard.
Not on Wizley Pro. Stay at your brokerage. Nothing on the Pro plan is tied to where you hang your license. The Partner price is the only one tied to a brokerage. You move your license to eXp Realty, join Doug Smart's team, and name Doug Smart as your sponsor.
You move your license to eXp Realty, join Doug Smart's team, and name Doug Smart as your sponsor. We are paid on that team relationship, which is the whole reason the Partner price is $99 instead of $499. It is never taken out of your commission, and how a brokerage pays a sponsor is eXp's to explain, not ours. We would rather you weigh that with your eyes open than find it out later. A free sponsor puts a name in a field; we tell you exactly where our side of it comes from.
Launch rate: $499 Pro and $99 Partner, locked for as long as you stay, for agents who join on or before January 31, 2027. $549 and $149 after. Pausing keeps your rate. If your plan ends and you come back later, you join again at the price offered that day. Your rates are locked for as long as you stay: your plan price, and the 10 percent Wizley adds to everything it buys for you (ad spend, texting and AI), or 7 percent on ad spend you pay by bank. What the ad platform, the texting carrier or the AI provider charges per unit can change; the percentage we add does not.
Wizley sends your automated texts under its own carrier registration, and handles opt-outs: a lead who replies STOP gets no more automated texts. You are responsible for what you say yourself, in a text, email or call of your own.
Your unspent ad money and any unspent usage money come back to you. You keep your leads and your calendar. Nothing else is owed.
11 / Start
We run the ads, host the page, answer every lead in your name and book the call. Live in 72 hours, no contract, no cut of any deal.
