One campaign per city, run for you
Referral leads take a cut of your closing. Agencies take a huge check every month. We take neither. Your budget joins your city's ad campaign, we catch every lead, work it by text and email, and put the call on your calendar. Your leads, your commission, nothing skimmed.
01 / Why
Ad systems learn who to show an ad to from results. A campaign needs about 50 leads a week before its algorithm settles down and gets efficient. In a real city that takes thousands of dollars a month, not hundreds. A solo agent putting in $300 or $500 never gets there. Their campaign stays in the learning stage, pays more for every lead, and starts over every time they touch it. That is why so many agents have paid for ads and got almost nothing back.
We solved that with an equal-share system. One campaign per city, funded by every agent in it. The campaign reaches full strength in days, and every agent's dollars buy leads at that campaign's cost, whatever they put in. Your share of the leads is your share of the budget, exactly, closest to you first. Nobody shares a lead.
Agents who band together to push ads harder will beat every solo agent in their area. That is the whole idea.
02 / Cities and zones
Every zone is a 15-mile circle, the smallest area a housing ad can run in. Inside it, leads go closest to you first. Every zone has a spend limit: once it is reached, no new agents and no bigger budgets. Not on the map yet? Open your city.
PlannedOpen for sign-up
AtlantaAustinBoiseCharlestonCharlotteDallas Fort WorthDenverGreenvilleHoustonJacksonvilleNashvilleOklahoma CityPhoenixRaleigh-DurhamSacramentoSan AntonioTampa
Zoomed in
Example: one zone
SampleRoom is what a zone can still take before its spend limit closes it. Leads inside your reach come to you first.
03 / How it works
One campaign per city, paid for by the agents in it. Here is the path a lead takes.
You choose your zone, drop your pin, set your budget.
Pick the zone you work, where you are in it, how far you will go, and what you put in each month. Every zone has a spend limit, so there are only so many spots.
Your budget joins your city's campaign.
Every agent's budget in the zone runs as one campaign that we run. At that size it gets enough leads a week for the ad system to run at full strength, so your dollars buy leads at a trained campaign's cost.
Our offers bring in buyers and sellers.
Home value estimates, listing alerts and other offers run from the Wizley Page. A lead answers a few questions about what they want and where.
Each lead goes to one agent.
The moment the form is sent, the lead goes to the agent closest to it who is furthest behind their share. Put in $1,000 and you get twice the leads of someone who put in $500. Nobody shares a lead.
The lead meets you, by name.
The thank-you screen names you and your brokerage, and within the minute Ryze texts them as your assistant, in your voice, and keeps going by text and email until they book a call on your calendar. Every home they then see comes from your own MLS access.
Every morning, a statement.
What the city campaign spent, your share, and every lead you got: when it came in, which ad it came from, when it reached your app and when you answered.
04 / What we do
Eight things a lead engine needs somebody to do every week. We do all eight.
Run one campaign for your whole city.
Every agent's budget in the zone goes into one campaign, run by us from the Wizley Page. Big enough to run at full strength.
Write, get approved and launch the offers.
Home value estimates, listing alerts and the rest. We write them, put them through the platform's housing review, and turn them on.
Route every lead to one agent.
The lead goes to the agent closest to it who is furthest behind their share. Nobody shares a lead.
Get you texting from a local number on day one.
Your number is in your market and texts under our carrier registration. Nothing to file.
Host the offer pages a lead lands on.
The offers and the questions a lead answers sit on our platform, maintained.
Answer every lead in your voice and book the call.
Ryze texts and emails back within the minute, in your words, and books the call on your calendar.
Fill your CRM.
Every lead, answer, message and booking lands on a row with its pipeline stage.
Show you where every dollar went.
A daily statement: what the city campaign spent, your share, and every lead you got.
What you do is show up to the call.
05 / The Math
Set these four to whatever you believe. The only figure we control is what we charge.
A campaign runs at full efficiency once it brings in about 50 leads a week. One agent's budget rarely gets there, which is why do-it-yourself lead ads and small agencies struggle. Pooled, your budget buys leads at a trained campaign's cost.
600
Leads a year
6
Deals a year
$54,000
Gross commission a year
Cost a year$18,900
Zillow-style programs take up to 40% of the commission at closing; this column assumes 35%. No ad spend: a referral costs nothing until it closes.
You keep$35,100
Cut of your commissionup to 40% at closing
Monthly billBest on this row. None
Contract termNot applicable
Ad account you set upNot applicable
Who answers the leadYou do
Who books the callYou do
Cost a year$27,000
Commonly a 50/50 split on a lead the team hands you. No ad spend.
You keep$27,000
Cut of your commission50/50 on the deal
Monthly billBest on this row. None
Contract termNot applicable
Ad account you set upNot applicable
Who answers the leadUsually you
Who books the callUsually you
Cost a year$36,000
$30,000 a year at $2,500 a month, plus your ad spend
You keep$18,000
Cut of your commissionBest on this row. None
Monthly billFrom $2,500 a month
Contract termCommonly 3 to 12 months
Ad account you set upYours, you open and fund it
Who answers the leadYou do. They run the ads
Who books the callYou, or a paid add-on
Cost a year$9,588
A lead platform such as CINC, Real Geeks, Sierra, kvCORE or Ylopo, $299 to $1,800 a month, plus your ad spend in a campaign of your own, at about 30% more per lead: a solo campaign stays in the learning stage.
You keep$35,412
Cut of your commissionBest on this row. None
Monthly billFrom $299 a month
Contract termDepends on the platform
Ad account you set upYours, you open and fund it
Who answers the leadYou do
Who books the callYou do
Your own campaign rarely reaches full strength; see Why, above.
Cost a year$12,638
$5,988 a year, plus $50 once and your ad spend
You keep$41,362
Cut of your commissionBest on this row. None
Monthly bill$499 a month
Contract termBest on this row. None
Ad account you set upBest on this row. None. Ours, in your name
Who answers the leadBest on this row. We do, by text and email
Who books the callBest on this row. We do, on your calendar
At these settings, you keep the most with the Wizley Pro column.
Wizley Partner is $1,188 a year plus ad spend. The same product either way. The brokerage move is the only thing that changes the price. You move your licence to eXp Realty, join Doug Smart's team, and name Doug Smart as your sponsor.
Across all online sources the average is 0.4% to 1.2%. Leads from social ads run 1% to 2%, agents who buy leads commonly report1 to 3%, and 3% to 5% is top-producer territory. Pick the one you actually believe.
The referral and team columns pay no ad spend. Neither costs anything up front, which is the whole reason agents take them, and charging them for a budget they never spent would rig this comparison in our favor.
The referral column assumes 35% of the gross commission. Zillow-style programs take up to 40% of your commission at closing, and 35% sits inside every published or reported range, below the top of each.
The team column assumes a 50/50 split, which is what team agreements commonly set when the team provides the lead and pays for the marketing.
The agency column uses $2,500 a month, the bottom of what agencies publish for full-funnel work: $2,500 to $5,000 a month, ad spend excluded.
The agency column's term is 3 to 12 months, which is what marketing agencies publish generally; every one we read that names a figure sets six or twelve months and charges to leave early. Agencies publish that they run the marketing, not that they answer the lead: where answering and booking exist at all they are a separate paid add-on.
Teams publish no standard term, so the team column reads not applicable rather than claiming an advantage. What a team agreement settles instead is who keeps the leads when you leave, which is not a cost this calculator can price.
The do-it-yourself column on a paid platform uses $299 a month, the bottom of what the lead platforms publish: $299 to $1,800 a month, ad spend extra.
On free tools it uses $20 a month: AI usage and a texting carrier from $10 each, with the video room and the calendar counted at nothing. That is a floor, and it flatters the column.
Ad spend is the same budget under the agency, do-it-yourself and Wizley columns. Under the first two it buys a campaign of your own; under ours it joins your city's campaign, charged to your card with 10 percent on top for running it (7 percent by bank). That fee is in our column and not in theirs, and so is the $50 setup.
Your share of the leads is your share of the city's spend. Put in a fifth of what the zone spends and you get about a fifth of the leads, closest to you first.
There are settings where a referral costs you less than we do, and this calculator says so when you are in them.
The do-it-yourself column pays about 30% more for every lead than the other ad columns, because a solo campaign stays in the ad system's learning stage (its cost per result runs 20 to 50% above a trained campaign's). That is the only efficiency difference this calculator prices; it never assumes the city campaign gets cheaper as agents join.
These are your assumptions, not our promise. Nothing here is a guarantee of results.
06 / Ryze
An ISA answers your leads for a salary. This is AI follow-up for realtors: your voice, any hour, and part of a subscription.
A drafted reply
Held for you
Ryze wrote a text for you
Maria asked something only you can answer
Maria Would you come down on your commission if we list with you this month?
Happy to talk that through with you, Maria. Let me look at the numbers on your place first and I will come back to you today.
07 / Your own AI
Connect Wizley to the Claude or ChatGPT account you already pay for, and put it to work on your own business.
Works withClaudeChatGPT
Connect it in a minute.
Add Wizley in Claude or ChatGPT the way you add anything else, then sign in with the account you already have.
Ask it about your leads, your ads, your day.
Who came in overnight, who is waiting on a reply, what your ads cost this week, what tomorrow looks like.
It can act, not only answer.
It can write back to a lead or finish your setup for you, on your own plan, through the same rules you would click through yourself.
Where the line is
Ryze still texts your leads back at any hour, on its own. This is for what you do when you are at the keyboard.
08 / Live in 72 hours
From the day you start to the day leads are coming to you.
Day one
We set you up. Your zone, your pin, your calendar and your number.
Day two
Your budget joins the city campaign, and leads start coming to you.
Your first month
is charged the day your budget goes live in the city campaign, not the day you paid.
What we need from you
Every city is open. Not on the map yet? Open your city.
What we do with them
Everything else.
09 / Pricing
The same product either way. What differs is where your licence is.
Wizley Pro
$499a month
The whole lead engine, run for you, wherever you hang your licence. Your ad budget joins your city's campaign.
Wizley Partner
$99a month
You move your licence to eXp Realty, join Doug Smart's team, and name Doug Smart as your sponsor. The same product either way. The brokerage move is the only thing that changes the price.
What joining The Alliance includes
How to join
Nothing here is a commitment. We go through the economics on the call before anything is decided.
Ad money already spent on your ads is final. Whatever is unspent comes back to you if you leave.
Launch rate: $499 Pro and $99 Partner, locked for as long as you stay, for agents who join on or before January 31, 2027. $549 and $149 after.
10 / Who built it
Built by an agent who tried every other way of getting leads first.
Doug Smart
Founder. Runs a team at eXp Realty and wrote every line of this platform.
I run a team at eXp Realty, and I have bought leads every way there is. Portal leads that take a share of every close. Agencies that do good work at a price only a big team can carry. Do-it-yourself software that still costs real money, takes weeks to set up, and lives inside a bloated CRM. Each one solved a problem and handed me a new one.
So I wrote Wizley to keep the best of each and drop the rest: an agency’s done-for-you work at a subscription price, leads that are yours outright, and a platform built for exactly this rather than a white label with a logo on it. My own team’s leads ran through it before yours will.
Where we stand
11 / Questions
The ones that come up on every call, answered the way we answer them on the call.
Each lead goes to one agent. The moment the form is sent it goes to the agent closest to it who is furthest behind their share of the zone's leads. If you put in $1,000 and another agent nearby puts in $500, you get about two of every three leads. Nobody shares a lead and no lead is sold twice.
No. A lead goes to one agent only, and nobody bids for it. The agents in a city share the cost of the campaign, not the leads.
Then every lead in your zone comes to you, at a professionally run campaign's cost. Every zone has a spend limit, and once it is reached it is closed to new agents.
Ad systems need about 50 leads a week in a campaign before they run at full efficiency. One agent's budget rarely gets there, so do-it-yourself lead ads and small agencies usually pay more for every lead. A city campaign gets there, and your budget buys leads at that campaign's cost. The thresholds are the ad platforms' own: Meta's campaigns leave their learning phase at about 50 results a week, and Google's automated bidding asks for about 30 conversions a month.
They are Wizley's own offers, like a home value estimate or listing alerts, shown from the Wizley Facebook Page. After the form, the lead meets you by name, and every listing they see comes from your own MLS access.
The monthly spend in a zone past which each extra dollar buys fewer leads. When a zone reaches it, no new agent can join and no budget can rise. Room that opens up goes to a queue, in the order people asked. Your app shows your zone's room as a plain number.
A statement each morning: what the city campaign spent, your share of it, and every lead you got, with the time it came in, the ad it came from, when it reached your app and when you answered.
A monthly subscription, plus your ad budget with 10 percent on top for running the campaign (7 percent by bank). You choose the budget. There is no fee per lead and never a cut of your commission. Zillow-style programs take up to 40% of your commission at closing; we take none.
Cancel any month, no contract. Ad money already spent is final; the unspent balance comes back to you, and your leads and their history export with you. Every city is open. If yours has no zone yet, you open it.
Ryze texts back within the minute, in your voice, at any hour. Where the right answer depends on something only you know, it drafts the reply and waits for you instead of guessing.
It writes as you, because it is your business and your name on the message. It never claims to be a person and it never says it is something it is not. Wizley appears once, in the first text, because the carriers require the brand to be there.
Yes. Connect Wizley to the Claude or ChatGPT account you already pay for, and ask it about your leads, your ads and your day. It can write back to a lead or finish your setup for you, on your own plan. Ryze still texts your leads back at any hour on its own; this one is for what you do when you are at the keyboard.
Not on Wizley Pro. Stay at your brokerage. Nothing on the Pro plan is tied to where you hang your licence. The Partner price is the only one tied to a brokerage. You move your licence to eXp Realty, join Doug Smart's team, and name Doug Smart as your sponsor.
You move your licence to eXp Realty, join Doug Smart's team, and name Doug Smart as your sponsor. We are paid on that team relationship, which is the whole reason the Partner price is $99 instead of $499. It is never taken out of your commission, and how a brokerage pays a sponsor is eXp's to explain, not ours. We would rather you weigh that with your eyes open than find it out later. A free sponsor puts a name in a field; we tell you exactly where our side of it comes from.
Launch rate: $499 Pro and $99 Partner, locked for as long as you stay, for agents who join on or before January 31, 2027. $549 and $149 after. Pausing keeps your rate. If your plan ends and you come back later, you join again at the price offered that day.
12 / Start
We run the ads, host the page, answer every lead in your name and book the call. Live in 72 hours, no contract, no cut of any deal.
